Client | Arago

Role | Art Direction

Awards | First Prize

               Design Marathon

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Do you feel pretty?

Do you want to be pretty?

We all feel like we have to follow some kind of behavior everyday to feel beautiful. But being beautiful isn’t a skill. There are a lot more terms to define a woman. She can be resourceful, brave, creative, intelligent…we feel like there's no choice other than being beautiful.

Our aim is to destroy this idea. We strive for the woman as a human being, not as a female being. Woman emancipated from the idea of woman. Women getting rid of the woman.

The woman becomes a new entity.

Aragō, Handbag Brand. Made in Italy, Aragō produces high quality leather high-tech handbags for the modern and stylish working woman. With innovation and timelessness both at the core of the brand, you can expect a classic product with a touch of future.

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